Alex Stam.
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For wholesalers, distributors and manufacturers

AI built around how your business actually works.

We build the layer that makes AI work for your whole business, not just a few people. It knows your customers, your prices and your rules. It works with the systems you already have.

Book a 30-minute call Get your free blueprint

Built on your own systems, and yours to own.

Sound familiar?

Run your business on a system, not on people’s memory.

  • Orders come in by email, and someone retypes every one into the ERP.
  • Half our customer pricing lives in one person’s head.
  • When someone leaves, the way they did the job leaves with them.
  • Quotes take days. Overdue invoices get chased when someone finds the time.
  • Every time sales grow, the back office has to grow with them.
  • Our data is everywhere. The ERP, the inbox, spreadsheets, the website. Our people are the glue.
  • Nobody really analyses the numbers. Reports are built by hand, late, and decisions run on gut feel.

  • The intelligence layer

    Connect every system and every source of data, with the right processes in place. Then you make better decisions, faster, on facts instead of gut feel.

None of this needs more people. It needs a system that knows how your business works.

The honest version of AI

We don’t compete with Claude. We build the business layer around it.

The AI labs move faster than anyone can keep up with. Rebuilding what they make is a losing game. Your team can already use their tools, one person at a time.

What a business is missing is everything around the model.

  1. 01

    Approved company knowledge

    How your business really works, written down, signed off and kept in one place. The AI grounds itself in it.

  2. 02

    Access to your data and systems

    Orders, customers, stock, pricing and finance, read where they already live.

  3. 03

    Automations that run in one place

    On a server, around the clock, not on someone’s laptop. They take work off people’s lists and flag what needs a decision.

Because it works from approved knowledge and sees every system, it acts more consistently than any one person could.

What it won’t do: replace the judgement your best people bring. What it will do: the repetitive work, the same right way, every time.

Why us, not another AI agency

You don’t need another AI agent. You need a system your business runs on.

Built for commerce. Proven in real businesses. Yours to keep building.

  1. Built for commerce

    Ten years in e-commerce and commerce. We know orders, stock, suppliers, ERPs and storefronts. We don’t learn your industry on your money.

  2. Battle-tested, not a pilot

    It runs real businesses day to day, our own company included. You see it working before you buy.

  3. A system, not an agent

    One operating system your whole team works through. A new job is an edit your team can make, not a new project with us.

  4. The best AI, without the meter

    Claude is the best agent there is, and it keeps getting better. Your team’s daily work runs on the Claude plans you already pay for. You pay for AI usage only where something must write or run on its own. No per-agent fees.

  5. The whole business

    We look across every system: ERP, inbox, spreadsheets, website. Your data goes into one place first. Then the AI sees what your best people see.

  6. Your customers too

    Customer portals, online ordering and websites. A better experience for your customers, not only your team.

A typical AI agency, and us
Question A typical AI agency Us
What you buy An agent per task A system for the whole business, that you keep building
How you pay Per agent, plus a token meter on every run A fixed build. Daily use on the Claude plans you already have
Industry Any business Commerce only, ten years of it
Proof Demos and pilots Real businesses, running on it every day
Scope One workflow Every system, your data, your customers, your website
Who extends it The agency, at a fee Your team, by editing jobs. Or us, on a monthly retainer
When AI gets better Rebuild the agent Claude improves, so your system improves on its own
Who owns it Often the agency You own your instance, with a perpetual licence

What changes

Grow without the back office growing with you.

  1. 01

    Do more with the team you have.

    Agents take the repetitive work. You can grow without adding a desk for every new customer.

  2. 02

    Move faster.

    Quotes, replies and follow-ups go out in hours, not days. You try more things and grow faster.

  3. 03

    See your business clearly.

    Your systems, data and knowledge in one view. Questions that needed a report get answered on the spot.

  4. 04

    Get more from your people.

    Less time retyping and chasing. More time on the work only people can do: customers, suppliers and judgement calls.

  5. 05

    The same right answer every time.

    It works from approved knowledge, so the answer doesn’t change with who is on shift. It survives turnover and leave.

By department

What it looks like on a normal day.

Every department can run on it. Here is one job in each, before and after.

Orders and service

A purchase order arrives by email

Today

  1. Someone opens the PDF.
  2. They look up the customer’s price and terms.
  3. They retype it into the ERP.
  4. They check stock and reply.

With the system

  1. The agent reads the PDF and matches the customer.
  2. It applies their price and terms, and checks stock.
  3. It drafts the order in your ERP.
  4. A person approves it. Anything odd is flagged.

Also in orders and service: Where is my order. Delivery dates. Stock checks. Price lookups. Quotes.

Finance

Chasing overdue invoices

Today

  1. Someone runs the aged debtors report at month end.
  2. They work through it when they find the time.
  3. Each reminder is written by hand.
  4. Big accounts slip, because nobody wants that call.

With the system

  1. Each morning the agent checks who is overdue.
  2. It drafts a reminder in your tone, with the invoice attached.
  3. It flags the accounts that need a phone call.
  4. Your team approves and sends.

Also in finance: Reconciliation. Paying suppliers. Reporting.

Sales

Spotting an account that is going quiet

Today

  1. A customer slowly orders less.
  2. Nobody notices for months.
  3. By the time someone calls, they have moved on.

With the system

  1. The agent watches every account’s order pattern.
  2. Each week it flags the accounts trending down, and up.
  3. The right rep gets a follow-up list, with the context.
  4. The call happens while it still matters.

Also in sales: Account summaries before a meeting. Follow-up reminders. Proposals.

Purchasing and product

Tracking an inbound shipment

Today

  1. Someone chases the supplier and the forwarder.
  2. They update a spreadsheet.
  3. Customer service still quotes the old date.

With the system

  1. The agent reads supplier and forwarder updates.
  2. The arrival date changes in one place.
  3. Customer service sees which orders it affects.
  4. Customers can hear about a delay before they ask.

Also in purchasing and product: Sourcing. New product setup. Forecasting.

Operations

Someone is on leave, or new

Today

  1. How the job is done lives in one person’s head.
  2. Cover staff guess, or wait.
  3. A new starter learns from whoever has time.

With the system

  1. Each job is written down and approved, in one place.
  2. Anyone can ask the system and get the approved answer.
  3. Cover staff follow the same steps.
  4. New starters learn from the system.

Also in operations: Training. Handovers. Keeping track of too many systems.

Your people handle the exceptions. The agent handles the rest.

How it works

One layer, between your systems and your people.

ChatGPT gives answers that read right and are wrong for your business. It doesn’t know your customers, your prices or your rules. This layer gives your AI all three.

A price list is data. How a price gets applied is knowledge. The AI needs both, so we build both.

Your team’s own AI

Each person uses the AI they like, such as Claude or ChatGPT. Answers come from your business, not the internet.

Automations

Agents run in one central place, around the clock. People approve what matters.

Knowledge

How your business works: the rules, the exceptions and who decides what. Approved and kept current.

Data

Orders, customers, stock, pricing and finance, connected where they already live.

Your systems stay

  • ERP
  • CRM
  • Email inbox
  • Accounts
  • Helpdesk
  • Spreadsheets
Your ERP stays. We connect to it. We don’t replace it.

Proof

Proven in real businesses, including our own.

Building products · Australia · name withheld

A building-products business with several brands, selling to trade customers.

Before

Most emailed orders still needed a person to fix them or key them in. What the team knew about each customer was spread across people and systems.

Live today

  • Order entry. Purchase orders arriving by email are read, priced and drafted into the ERP. A person approves each one.
  • A company knowledge base the team uses every day, built from approved knowledge.
  • Every action is recorded. A person approves anything that changes a record.

We run our own company on it too. Our daily finance brief, our board of work and our client delivery all sit on the same layer we build for clients.

Put a number on it

What is the busywork costing you?

Ten calculators, one for each job that eats a B2B back office. Your own figures, honest maths. Or pick your top three and get a written blueprint for your business.

Get your free blueprint Your three costliest jobs, costed, with what changes and where we'd start. About four minutes. Start the blueprint → Order entry What does keying in orders cost you? Work it out → Supplier invoices What does processing supplier invoices cost you? Work it out → Month-end and reporting How long does month-end really take you? Work it out → Customer service How much of your service team's day is the same questions? Work it out → Quotes and pricing What does a slow quote cost you? Work it out →

See all ten tools →

How we work together

First we learn your business. Then we automate it.

Consulting and development, built for your business. Not software you subscribe to.

  1. Step 1

    Foundation

    Your company’s operating system, set up and running in about four weeks. We learn how your business really runs as we build it.

    What your people know is written down, approved and put in one place. Your systems and data are connected, and Claude is set up for your whole team. Your data stays on your premises.

    There is no department limit. Any department can run on it, and your team can turn its own processes into jobs.

  2. Step 2

    Automation, job by job

    We take repetitive work off people’s hands, starting where it costs you most. Agents run on your own systems, around the clock.

    Your people stay in the loop and handle what needs judgement. When one job works, we move to the next.

Built on your own systems, and yours.

It runs in your own accounts and systems. Your data stays on your premises. Your knowledge stays yours.

Prefer a monthly fee to an upfront build? We can also run it for you on our own platform. Ask on the call.

Straight answers

The questions people ask before they call.

What actually is it?

An operating system for the whole company: your knowledge, your data, your systems and your processes, connected in one place. Your team keeps working in Claude, the way they do now. But instead of working for one person, with whatever that person told it, the AI works for the company.

What happens to my staff?

This is not about letting people go. The system sets how work is done and takes the repetitive tasks. You still need good people. They get time back for the work that needs a person.

What if it gets something wrong?

Agents follow your written, approved rules. Anything unusual goes to a person to approve. Every action is recorded, so you can see what was done and why.

Do we have to replace our ERP?

No. Your ERP and your other systems stay. We connect to them and work through them.

Will this be out of date when the next AI model comes out?

No. Better models make it better. Your knowledge, your data connections and your automations stay, and the new model plugs into them.

Who owns it?

You do. We build it on your own systems and accounts. Your knowledge and your data stay yours.

What does it cost?

It depends on what you want automated. Foundation has a fixed scope and a fixed fee, agreed before we start, with no department limit. After that, you pay per build or through a monthly retainer, priced from the value we work out together. We talk numbers on the call.

Who builds it

Ten years building systems that businesses run on.

Alex Stam
Alex Stam

I’m Alex Stam. For ten years my team and I have built and run online stores and the systems behind them. That is more than 100 brands, and over $120M in e-commerce revenue influenced.

Most of that was online retail. The lesson carries over. A business grows when its systems do the routine work, not its people.

  • A consultancy writes you a report.
  • Your ERP vendor sells you more of their system.
  • We build something that works with what you already have, and we stay to run it with you.
10
years building and running online stores
100+
brands worked with
$120M+
in e-commerce revenue influenced

The next step

Start with a 30-minute call.

You tell me where the time goes. I tell you honestly whether this would help, and where I would start.

No slides. No hard sell. If it isn’t a fit, I’ll say so.

Book a 30-minute call